Orobos is a start-up fashion ecommerce company that sells modern classic clothing to men and women of the Generations X,Y,Z who are in the upper-middle class. We will start with ecommerce to gain some traction and recognition then open popup shops around New York City and trade shows around the world. While our initial goal is an ecommerce site, we will plan to expand our business to other fashion ecommerce sites.
With the rise of the athleisure market. We will closely follow fashion trends and cultural shifts to tailor our seasonal looks to the rapidly changing styles. We will solely focus on utilizing technical fabrics and special fit the new age of athleisure. Creating unique fits out of classics will be our specialty.
The total sales reported in the U.S. market for athleisure in 2014 exceeded $100 billion. Big name retailers like Nike, Under Armor, and Adidas were increasing inventory up to 200% at the time. We wanted a peice of the pie.
I have created Orobos for men and women who want modern, functional, considered designs. We want to offer reinvented classics and wardrobe essentials, that are made to last beyond the season. Merging traditional methods with new technical fabrics, we worked hard to create pieces that look timeless. We hoped our customers enjoy the attention to detail and the wide depth of inspiration that defined our collection.